Week 7 - group discussion

Example 1: 
- Samsung 
- low quality of product - the explosion accident of galaxy note 7 and poor crisis management after the accident. 
-Yes, the brand need to be rejuvenated by developing new product and marketing campaign to rebuild brand image and retain current customers. 

Example 2: 
- 脑白金 （Naobaijing - a famous Chinese brand of health care product) 
- Repeated and unalterable slogan makes consumers feel tired （“今年过节不收礼，收礼只收脑白金”）
- Yes, the brand need to be rejuvenated by developing multiple product lines targeting other customer segments and design creative advertising plans. 

JIANG Shiran 1155084678 
WANG Xin 1155080983 
LUO Nan 1155081715 
SUN Jian 1155081100 
XIN Jun 1155082004 
JIANG Chunyu 1155080917