Group member:
Shuangyi,Li
Yinting,Li
Zhixin,Zhang
Siyu,Chai
Wei,Li
Brand 1: Alipay 支付鸨
Why: Sexual connotation, sexist
News:
Action: Alipay should stop develop this
function and respect sexual equality.
Brand 2: Baidu search engine, Wei Zexi
Incident魏泽西事件
Why: Baidu has come under fire for allegedly selling listings to
bidders without adequately checking their claims.
Action: On the one hand, Baidu should strengthen supervision
over ads.
On the other hand, Baidu need to lay emphasis on charity
organizations to rebuild its brand image.
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