- Samsung
1. Quality problem: Galaxy Note 7 explosion;
2. Made difference between areas: Samsung recalled Note 7 in USA but claimed that product sold in China had no battery fault.
Yes, Samsung really need to rejuvenate its brand.
1.Manage the N7 explosion crisis thoroughly, including apology, compensation and commitment for improvement;
2. Hire a third party appraisal institution to identify the quality of all its products and release the result to the public;
3. Recruit new employees to build a young, active and innovative image.
- Baidu
A news of a student who died of cancer attracted people's attention to Baidu's paid listing services. He was misled by an medical advertising on Baidu and chose a wrong hospital to treat. This news reveal Baidu's paid search medical advertising help those fake medical organizations to sell their products which are harmful or mislead patients .
Yes, Baidu really need to rejuvenate its brand.
1. Modify the bidding ranking mechanism, distinguish the advertisement and nature search results clearly.
2. Set higher standard for the advertiser filter.
3. Raise the social responsibility sense as a leading company in searching field, Internet field, technology field in China.
Group Members
Weiting WANG 1155081820
Wuyi DENG 1155089216
Kejin WU 1155081995
Yibing SHEN 1155081938
Jingfan ZHAO 1155081873
Ziyi GAO 1155080948
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