“Through beautiful
Swedish design, we inspire & empower people the world over, to live their
best life, every day.”
Born in Sweden, the founder of kikki.K, Krisrina Karlson, brought
the beauty of “living well in a Scandinavian way” to Australia, where the overwhelmingly
welcomed stationary brand kikki.K was created in 2001.kikki.K is an Australia
founded stationary and gifts brand, famous for its Scandinavian design style and welcomed by girls
especially stationary lovers since its birth.
“Through beautiful Swedish design, we inspire & empower
people the world over, to live their best life, every day.” Just as its slogan stated,
the brand image of kikki.K is clear: young, well-designed, meaningful, positive,
inspired, high-quality life and in a Sweden style. kikki.K is one of the
successful brands delivering cooperate culture and concept through its
products, ways of marketing, and and target customer management.
Well-designed
product: the first and best thing to make what kikki.K is
kikki.K the wedding collection
Focusing on creating and selling beautiful, functional and personal
stationaries, kikki.K integrates simple Sweden design style into the production
process. You may not find any product with complex and flaring pattern displayed
on the shelf of kikki.K but pens, notebook, coffee cups, ipad warp… (anything
you can image appearing on a girl or lady’s desk) with light colors, simple but
lovely patterns and functional design. This makes what kikk.K’s brand image is
now for most of its chasers: kikki.K makes my life better and more inspiring.
Create strong brand
experiences in-store to connect brand and customers
kikki.K Boutiques
kikki.K Workshop schedule updated
The display of products is a way to connect the customers
with the concept of the brand. kikki.K knows well about that it is important
for building image through shops: how do they look, how they are color blocked
and how to make use of these existed places to involve customers in the brand
concept delivery process. Visual merchandise display is the core promotional
element which can be “cited” through WOM by customers to stand for kikki.K
style. So kikki.K pays much attention to the decoration of shops, the way of
merchandise display and especially, seasonal decoration change strategy to
promote new released products and selling points. Besides, kikki.K knows well about
its customers: those who live a positive life, desire wonderful daily schedule
and activities, and good at/really like doing hand-made stuff. So kikk.K holds
workshops for stationary and life lovers to gather together in shops, participate
in classes of making things like note decoration, DIY gifts and so on. Besides,
customers are most excited by Create by kikki.K: digitally customizable
products .Naturally, “create your better life” becomes part of kikki.K’s image.
Reference
Marketing. (2012). The human touch – kikki.K brand profile.
Retrieved from https://www.marketingmag.com.au/hubs-c/the-human-touch-kikki-k-brand-profile/.
EPSON. (2004). Layout. http://www.epson.com.au/downloads/pdf/kikkiK.pdf
Samantha Youl. (2012). Kikki.K: a Stationery Brand That
Refuses to Stay Stationary. Retrieved from http://www.powerretail.com.au/multichannel/kikki-k-stationery-not-stationary/
kikki.K home page: http://www.kikki-k.com/
Thanks, Emma! I have never heard about this brand but you introduce its image quite clearly, laying a visualized impression on readers. You have illustrated its product display as a significant branding tool, it is quite a trend for these lifestyle connected brand just like Muji and Ikea. I think this perspective is worth researching. Also, it could be better if you can give more information about its market(like, has this brand entered other countries such as China or just in Australia) and more related marketing performance.
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