1. List the names
of two brands you have a negative impression of?
- 陌陌 ( a social APP)
- 椰树牌椰汁
2. Why is the
brand(s) conceived negatively?
- 陌陌
- Bad brand image which is in relation to hooking up
- 椰树牌椰汁
- Ugly outer package and inappropriate advertising design
3. Does this
brand(s) need to be rejuvenated?
- Yes
4. If so how
should it be rejuvenated?
- To redesign the outer package and advertising strategy
Group members:
DAI, Zhuo
ZHU, Shiman
SU, Tong
HUANG, Lei
LO,pui ching
ZHANG, Xiaoyi
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