Welcome to New Media Ecology! This is a course about business ecosystem of the
media industry. The study of the relationships between different parties in the
economic interplay becomes more and more complicated when moving towards the
new media era. The role of originator, publishers, aggregators, syndicator,
distributors, advertisers, consumers are all playing different and important
role to make the whole system work. New technology provides a possibility of
new consumer behaviors, which will derive new business model. Impact of new
technology keeps the media industry ever evolving. This course will teach a
number of theories and strategic frameworks for students to analyze the new
media industry, and understand how it will transform, innovate and disrupt the
existing and future businesses.
1. Coevolution & Coexistance
ReplyDelete- From Television to video to live streaming
2. Metamorphosis
- One-way communication to two-way communication
3. Propagation
- Screen/ video production/ entertainment purpose
4. Survival
- Online video streaming websites / apps incorporate new features (i.e. live streaming) to compete with their rivals
5. Opportunity and need
- Business related (to promote products)
- Individual needs (fame, self-expression, interaction)
- Infrastructure available (wifi, smartphone, 3G network)
6. Delayed adoption
- Current user base: youngsters (early adopters / early majority)
Que Yuen Ying Deborah (1155082157)
Wong Cheuk Yi Jessica (1155087519)
Zhang Xuanting Vita(1155082066)
Lun Lixin Sabrina(1155081992)
Yu Yun Candice (1155081003)
New Media Technology: 微信小程序
ReplyDeletePrinciples:
Coevolution and coexistence：
微信小程序与微信存在着共生与共同演化进步的关系。微信小程序寄存在微信上，是微信的一个新功能和进步，丰富了微信的作用。同时，小程序搭载在微信这个用户普遍都有的APP上，可以方便它自己被使用。
Metamorphosis：
小程序是一种不需要下载安装即可在微信上使用的应用。也就是原来需要在应用商店下载的应用可以直接在微信上添加。比如说微信有了“腾讯视频”，“大众点评”这些小程序，它们是原先应用在微信上的变体，微信是这些应用的新载体。
Propagation：
原来应用的主要功能，设计都被现在的微信小程序保留了，比如滴滴打车小程序保留了它最重要的叫车功能。
Opportunity and need：
由于目前不少用户手机储存空间不足，所以小程序的推出可以节省原先应用程序占据大量内存的情况。同时现在许多用户希望一个APP可以完成多种功能，微信小程序帮助微信集结了多种应用的功能。
Delayed adoption：
目前小程序的种类和功能还较少，它还处于起步阶段，不少用户还比较依赖原先的应用使用方式，小程序的推广需要一段时间被用户接受。
Lu Yi 1155082008
Wu Yue 1155081703
Song Shuyi 1155081864
Yu Jin 1155081945