Wednesday, January 11, 2017

Week 1 Case-based group discussion

Please apply the six principles from the Fidler's mediamorphosis to a new media or new media technology.

1 comment:

  1. Mobile payment
    1. Coevolution and coexistence
    It coexists with offline payment and e-banking system.
    2. Metamorphosis
    The methods of payment evolve from cash payment to e-banking payment, and then the mobile payment.
    3. Propagation
    Mobile payment originally evolved from the transfer function of e-banking system. As its development, now it integrates multiple functions like QR code paying, financial services, and life services, etc.
    4. Survival
    To compete with others and survive in the market, companies have to develop new functions to promote the mobile payment. For example, WeChat payment launched the lucky money function to promote the WeChat payment function, which has increased the market share of WeChat payment and attracted more users.
    5. Opportunity and need
    The popularity of smartphones and the development of E-commerce have cultivated the habits of online shopping through mobile devices, which increased the needs of mobile payment.
    6. Delayed adoption
    The concerns about security and credit issues make consumers hesitate to adopt this technology. However, the speed of penetration is fast. The majority adopters are young generation.

    ZHU, Shiman(1155082207)
    DAI, Zhuo (1155082025)
    Zhang, Xiaoyi (1155081679)
    HUANG, Lei (1155089311)

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