Group Members:
Feng, Yuan (1155081930)
Gao, Ye (1155082077)
Xu, Shuai (1155081710)
Shi, Tingrui (1155082223)
Wang, Jin (1155088181)
New Media Technology: Live Streaming
TV Streaming to Internet Live Streaming
Mediamorphosis (6 principles)
1. Coevolution and coexistence
At the early stage of stream technology, coexists with videos on those websites. The basic technology of stream is similar to TV, with a video camera, and a microphone, and the host speaking/performing. It also coevolve with those video website such as Youtube, bilibili.com and gradually it formed to its own place and had its own part on those website and have their own websites.
2. Metamorphosis
Gradually, the technology of stream brought a metamorphosis of the visual presentation, from the traditional pattern to a new one which has a high interactivity, immediacy with real-time life presentation. Further, it even brought metamorphosis of the TV industry and video websites, nowadays more and more TV program are applying patterns of stream technology in their programs, such as adding Danmu in the program.
3. Propagation
The dominant traits of today's live stream is propagate from earlier TV's live broadcast pattern, remaining its attributes of real-time and real-scene, which also allows audiences to feel the same sense of reality.
4. Survival
The number of TV viewers is clearly declining. The stream technology has combined with social video sites and expanded its functions on these new platforms. Therefore, it survived from the downfall of TV.
5. Opportunity and need
The Streaming can fulfill the user's need of interaction and expression desire, besides, it can also create a new business model: attention economy.
6. Delayed adoption
Although the live streaming technology has only developed for ten years, it has gone through several processes. From 2005 to 2013, this technology occurred and evolved. From 2014 to 2015, with the occurrence of e-sports games, this technology spread in fast speed.
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