Food delivery apps in China
Oligopoly
Three mainstream food delivery apps in
China who shares similar market share
饿了吗 美团外卖 百度外卖
The market share of each app are shown in
the chart below
Concentration in the market
The three apps totally take up 94.5% of the
whole market share, so it is highly concentrated.
Product differentiation
Product differentiation
They have similar product function and
features basically providing food delivery services. But
-These three apps have different resources,
Meituan food-delivery has more cooperated food-providers.
-The discount of the restaurants also differs
in these three apps
-They have different spokesperson, Meituan
food-delivery hires Yue yunpeng(a crosstalk comedian), Baidu food-delivery
hires Liu shishi( a famous actor), E Le Me hires Wang zulan(a comedian) and
Kobe(a basketball player). So they have brand image differentiation.
Barriers to entry
The barriers to entry the online
food-delivery industry is high, because those three apps are already taken high
market shares, and the market is mature, hard to get investment.
Difficult to find new niche, distinguishing yourself from the existed three mainstream apps.
Cost structures
-Fixed cost:
Cost of server; Rent
-Variable costs:
Delivery cost (equipment; hiring the
deliveryman; oil…); Salary of the employees;
Vertical integration
They are starting to provide ingredients to
the upper supply chain(restaurant)
Yu yun(1155081003)
Lun lixin(1155081992)
Sun li(1155084271)
Chen ye(1155082031)
Zhang Xuanting(1155082066)
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