New Media - Live Streaming

by SUN Jian 1155081100
      LUO Nan  1155081715
      SU Tong 1155082126
      LO  Pui Ching 1004600634

1. Coevolution and Coexistence
-Hardware: the prevalent of smart phones, 4G network and wifi.
-Software: multiple live streaming platforms and social media.

2. metamorphosis
-A video camera is required in the past, but nowadays people just need a smart phone.
- Live content was only on Television, while nowadays people can access by multiple ways such as social media and internet.

3. Propagation
- The characteristics of live streaming is interactivity, personalization and mobilization, which makes it propagated.

4. Survival
- The live of its content and strong interactivity
- Content types are becoming more diversified and specialized nowadays.

5. Opportunities and needs
- Entertainment
- Information
- Social interaction
- Culture (personal expression, celebrity influence)
- Economic

6. Delayed adoption principle
- the adoption of smart phones and high-speed internet connection lowers the threshold for more people to adopt.
- content was developed from very limited to more diversified.
- A stable and enlarging audience base attracts more people to participate.
- Business model is more mature nowadays so that some audience may be attracted by this reason.