-Supply and demand curves
The example of the sales of IPHONE6, the demand is so high
since there are many app fans in the market while the supply is not enough.
Especially the demand in mainland China is already so high but Apple didn’t
release IPHONE6 first in mainland China, therefore causing the price of IPHONE6
in the market is higher than the official price because somebody is bidding up
the price.
-The world is flat
The example of Facebook.
The technology improvement and the popularize of the
Internet enable Facebook to appear and become popular in the world. Therefore,
people from all over the world can upload their opinions and exchange their
ideas on the Facebook. This platform also gathers people from all over the
world, which breaks the geography barriers to some extent. And it provides
information to people, which is also helpful to the better understanding of
different cultures, promoting the world to become a flat.
-Moore’s Law
It’s so hard to think of the example of the Moore’s law so
we start to think that maybe the Moore’s law is not only suitable in the
electronic industry but also suitable in some websites or online platforms which
provide information.
Like .com
If someone keep answering questions and providing the
information on Zhihu.com, he/she will double his/her number of fans and likes
in a certain time. For example, if someone is stably active on Zhihu.com, then
his/her likes will be doubled in every 48 days and his/her number of fans will
be doubled in every 50 days (just some assumptions). However, this assumption
needs to be examined by people over a period.
-Metcalfe’s Law
The example of Weibo, enabling people to create
user-generated content, producing interesting content to attract more people.
Also, viral advertising and viral content diffusion appears on Weibo, which is
also the result of the connection and the interaction between people.
-The long tail theory
The example of VIPSHOP(唯品会),
The VIPSHOP mainly set its market niche as selling the
discount products. It focuses on help the brand to deal with some surplus
products, using the flash sale to stimulate the buying motivation of people. It
focuses on selling discount cheap products instead of selling the new products,
which meets the long tail theory. Due to the reason that the fashion
merchandising industry always has storage problem, the information can never be
got on time to help the store to decide what to sell, which means the surplus
product is a very long tail of the fashion merchandising industry and dealing
with the surplus products can be a giant market. The VIPSHOP catch this long
tail to do its business.
What will happen ten years later.
It has been not long for us to break through the 2D and enter
3D’s world, so ten years later maybe the technology of VR will become
popular too. People begin to use VR everywhere, for example the game, the
communication tools, and the way of doing business, there will be no need for
people to travel around just for business or conference, all the meetings can
be done in VR and its vivid. And we may be working on ‘vpp’instead of ‘app’.
Also the cinema will provide VR movies like 3D movies in today.
Zhang Xuanting
Yu yun
Lun lixin
Chen ye
Sun li
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