Week 2 Discussion 2

Example for each of the following concepts:

1. Supply and demand curves:

mooncake;

food in stormy days

2. the world is flat

Indian developing outsourcing

3. moore’s law:

The storage of smartphone, USB or hard disk

4. metcalfe’s law:

Airbnb

UGC platforms: Openrice

5. the long tail:

Photo editing APPs

6. freemium:

Online streaming products: Netflix, iQiyi, spotify, etc.

What may happen 10 years later.

   The technology of virtual reality could be introduced into the service provided for couples in long-distance relationship and some functions of intimate relationship could be outsourced.

Group members:

DAI Zhuo

HUANG Lei

LO Pui Ching

SU Tong

ZHANG Xiaoyi

ZHU Shiman

week 2 group discussion 2.0

1. Supply and demand：小米手機的价格相对于同品质的其他手机较低，需求量上升。

2. The world is flat: 海爾在非洲建立工廠，利用當地廉價的人力，土地，原材料降低成本。

3. Moore's law: computer CPU, graphic processor, AI

4. Metcalfe's law: 越多的人使用微信，這個平台的價值得到了提升，使更多的人使用微信支付功能，微信支付已經成為一個社會流行趨勢，越來越的商家和用戶加入使用，創造了更便捷的支付環境，又吸引了更多的用戶。

5. The long tail: 京東網上購物網站，本來是以賣電器為主，現在發展到售賣各類不同產品的電商平台，以產品多樣化吸引更多的受眾。

6. Freemium：網易雲音樂（音樂類app) 有免費帳戶和會員帳戶，如果用戶希望享用更多的功能，就需要付款升級為會員用戶。

What might happen in 10 years later?

－ 實體商店消失，電子商務成為主流，更多的人選擇網上購物。
－ 注意力經濟的興起，越來越多的免費資源，商家主要以廣告為盈利模式。

1.    Supply and demand: Xiaomi smartphone has a lower price comparing to other phones with the same quality, thus the demand increases.

2.    The world is flat: Haier, a Chinese consumer electronics and home appliances company built factory in Africa, to take advantage of it’s local cheap labor, land and raw materials to reduce its cost.

3.    Moore’s law: Technologies for graphic processor, CPU are developing exponentially.

4.    Metcalfe’s law: More people using the payment function of wechat, the value of wechat increases to its users, now wechat payment has become a trend, more and more individuals and businesses are using it, created a more convenient payment environment for its users.

5.    The long tail: Jingdong (ecommerce website) originally sells electric appliances, now it becomes an online retail platforms that sells all kinds of products to attract customers by its product diversity.

6.    Freemium: Wangyiyun (a mobile music app), which offers both the free account and premium vip account, if the users want to enjoy more services, they will need to pay to upgrade their accounts.

7.   What will happen in 10 years? Physical stores will vanish. Ecommerce will become the dominate business model. More free resources, businesses will make profit out of attention economy. (advertisement)

JIANG Shiran 1155084678
WANG Xin 1155080983
LUO Nan 1155081715
SUN Jian 1155081100
XIN Jun 1155082004
JIANG Chunyu 1155080917

Week 2 Group Discussion 2

• CHAI, Siyu
• LI, Yinting
• LI, Shuangyi
• LI, Wei
• ZHANG, Zhixin

#1

1. Supply and Demand Curve：

Clothing/Cosmetics and other FMCG(Fast Moving Consumer Goods). Discounts will boost sales. 

2. The world is flat: 

kickstarter.com is a crowdsourcing website which people can promote their projects/goods online to win others' monetary support. 

3. Moore's Law: 

The mobile network is developing faster and faster. The network technology is developing quickly, we can have easy access to 4G mobile network now. 
The quality of CPU is also developing very fast. 

4. Metcalfe's Law: 

E.g., Zhihu, Dazhongdianping, etc. If existing users make comments and share their ideas, more new users will join. The value of the apps will get much higher. 

5. The long tail: 

On video websites like Youku and Youtube, you can watch many niche films and TV dramas which won't be available through the traditional media channels. 
Bilibili is also an example of the long tail economy. The main contents on Bilibili are niche animations. 

6. Freemium: 

Onmyouji（阴阳师） mobile game will ask people to pay if they want to enter a high level and enjoy more features of the game. 

#2
1. 10 years later, every company could be a technology company given the fast development and adoption speed of cloud computing and big data. It's hard for a traditional company with new technologies to survive or scale. 

2. Mobile apps may not exist in the future and may be changed into a better form. We can infer from the decrease of application downloads. What's more, there have already been mini apps on platforms e.g. Wechat, which could be a trait for the transformation of apps. 

3. New technologies like VR/AR, AI, manless driving technology, IoT may be well adopted and new business models and entertaining contents will be created for these technologies. 

Group discussion

 # Identify 1 example for each of the following concepts –Supply and Demand curves: When new iPhones come out, people are crazy for them so they are sold at very high prices; when iPhones are everywhere, people lose interest in them and the demand go down so the prices go down as well.
–The world is flat: Reuters, Apple,....
–Moore’s Law: Smartphone processors. Camera lenses.
–Metcalfe’s Law: For Chinese users, Wechat is a more valuable social platform than RenRen because Wechat has more users.
–The long tail: YouTube has very diversified channels (such as handicraft, bakery...)
–Freemium: Angry Birds...

 #What may happen 10 years later? 
The world is even flatter, the tail will be longer, privacy will be a BIG issue, wearable gadgets will be more available, more people will go online, products will become homogenous, paid content will be more popular, mobile payment will be more available, digital natives have higher purchasing power, VR and AR will also become more availble...

Week 2 Discussion - News App Market

1. Concentration of buyers and sellers: According to the iiMedia research, market share (in terms of active users) of 腾讯新闻 and 今日头条 rank the first and second in the market (42.8% and 32.6% respectively). 

2. Product differentiation: There is little difference between these news apps, the content they produced are relatively homogeneous.

3. Barriers for entry:

-          To establish a new news app, the requirement of capital investment is low.

-          The government poses strict regulations on news media (for example only a few news apps are entitled with the editorial licenses 采编权)

4. Cost structure:

-          Fixed cost: office, equipment, personnel salaries etc.

-          Variable costs: cost of operations, remuneration for writers and marketing etc. 

5. Vertical integration: Some companies are responsible for both the news production (content creation) and news distribution, such as 腾讯新闻。

Based on these 5 characteristics discussed above, we think that the market structure of news app in China is more like the oligopoly structure. 


JIANG Shiran 1155084678
WANG Xin 1155080983
LUO Nan 1155081715
SUN Jian 1155081100
XIN Jun 1155082004
JIANG Chunyu 1155080917

Live Streaming Video W2

Live Streaming Video

 

Type of Market Structure:

Monopolistic competition

1) There is not dominant firm of the market;
2) Each live steaming platform attempts to differentiate its products to the consumer such as KOL;
 

FIve Characteristics:

-Concentration of buyers and sellers (producers) in the market 

在直播市场中，直播的内容细分较多，因此并没有出现统一的市场份额。它的市场份额一般根据不同类别的内容进行分类，可以进行市场份额衡量的指标包括app下载量、知名度和用户活跃度。例如在泛娱乐直播分类中，斗鱼、全名和熊猫是排名前三的直播平台。

 

-Differentiation among products
传统秀场直播；游戏、电子竞技直播；垂直领域直播；泛娱乐直播

-Barriers to entry for new competitors
 技术投入低，平台构建简单，如何吸引用户是最大问题。主播资源签约购买，平台推广费用

-Cost structures
 fixed cost: 平台架构；带宽
variable cost: 宣传推广；直播底薪

-Vertical integration 
各直播平台会签约网红，而且会有专门的部门对其进行专业培训。在广电最新的政策中，主播需持证上岗，逐渐形成专业的直播产业链

 

 

 

 

 

Weiting WANG 1155081820

Wuyi DENG 1155089216

Kejin WU 1155081995

Yibing SHEN 1155081938

Jingfan ZHAO 1155081873

Ziyi Gao 1155080948

week 2 group discussion

Group Member:

LU Yi  (Cathy) 1155082008
WU Yue (Alisa) 1155081703
SONG Shuyi (Susie) 1155081864
YU Jin (Joyce) 1155081945
SIEW Ka Hang (Kara) 1155084669


New Media Tech: WeChat application (微信小程序）


Type of market structure:

Monopoly （There is no competitor now)


Characteristics of market structure:

1. Concentration: 
    WeChat has more than 70 millions users now and own a high market share in social media field in mainland which provide a good platform for the applications to move in and approach to the consumers to use.

2. Differentiation: 
   WeChat is the only one social media technology now to provide this service which is the vital difference with other social media applications.

3. Barriers: 
    A. Costumer habit. Costumer may be used to the old methods of using the applications and it may need a period of time for them to change their traditional mind; 
    B. Corporation with the other application companies. It is no doubt that WeChat has to work hard communicating with other companies that product different applications and persuade them to join this new technology and also pay attention to the market phenomenon and structure.

4. Cost:

    WeChat application is based on WeChat itself, so it need to pay the expense to maintain its function. Besides, the main cost of WeChat application is to build the corporation with other apps to share the flow capacity.

5. Vertical Integration: 
    Realize the integration of applications, for instance, the social media application and the life service applications. Based on this technology, WeChat  finally becomes a synthetical platform that can be utilized to use several applications which are with different kinds of functions in only one application.